FORTUNALE, THE WIND THAT CHANGES FASHION
The Fortunale is an atmospheric perturbation of exceptional intensity, whose name originates from the term fortune linked to the fate of many mariners obligated to navigate in dangerous meteorological situations. Tenacity, strength and the capacity to change the status quo, are the characteristics we want to inherit to shift the fashion’s world for the best.
Fortunale has the objective to create the best natural sweater in the world. Our products are entirely made of pure Italian natural wool, dyed with natural pigments free of chemical additives and produced in Italy by specialized artisans.
1OO% ORGANIC ITALIAN WOOL
We respect and obtain pure organic wool, one of the best yarns in the world.
Animal-rearing is possible even in full compliance with their life conditions, safeguarding their free grazing through genuine fields that have not been treated neither with polluting nor with dangerous antiparasitic substances. Sheep coming from organic rearings receive care and attentions every single day, without being tortured or abused at all, giving us in return extremely high quality pure wool. The only one selected and chosen to make a Fortunale garment.
We watch at our past to colour our future.
Our dyeing processes recall natural ancient receipts, improved by in-depth studies and exclusive textile technologies. The result? Knitwear coloured with more than 200 natural ingredients, such as flowers, leaves, berries and roots, giving a Fortunale jumper unique colours and shades. Nature blends with technology in our innovative dyeing process, far from any chemical substances. That’s why it was awarded in worldwide exclusive the prestigious Woolmark Approved Natural Coloration Technology. The best way to take care of nature and of our skin.
1OO% MADE IN ITALY
Italian knitwear means tradition and quality, worldwide acknowledged.
Fortunale collections are drawn by an Italian fashion designer team, boasting a solid experience in the field. They are developed in Italy by laboratories specialized in the production of garments of excellence which can take advantage of the most modern textile technologies and the skillful hands of the most expert tailors. A Fortunale jumper is a genuine Made in Italy garment, meeting the last fashion trends and comfort needs of the most demanding customers. Each jumper is controlled and hand finished, before being ready for shipment. Quality as mission.
BORN TO BE WORN,
THOUGHT TO BE REUTILIZED
Fortunale is entirely eco-friendly, and it is inspired by modern principles of circular economy. Materials transformed into objects often remains unutilized for the majority of its life. A Fortunale sweater is designed, from its origin, to be recycled at the end of its natural use.
Fortunale is a sweater of pure wool, and this precious characteristic allows us to regenerate its fibers into new prime materials. The total absence of synthetic fibers enables us to recycle a sweater up to 80%. We will be glad to accept a return of your old Fortunale in exchange for a 30% discount on a sweater of our new collection: a small incentive to appreciate our philosophy.
Even the packaging is entirely reusable. Every sweater is shipped in a recycled cardboard box designed to be reutilized as a perfect container. We want you to reuse it, so we developed it with high-quality materials and an attractive design.
THE DETAIL MAKES THE DIFFERENCE
Even our clothing labels are made of 100% natural fibers. The nature of our project is also in small details.